Born out of Fathead, a removable wall graphic company in Detroit, Michigan, came Guild & Grace to create a premium wallpaper company. A 3rd party advertising agency was attempted to develop mockups for the new website but they fell far from the mark. So I as the Art Director decided to grab the reigns and designed the entire brand into what it is today.
I designed the entire e-commerce website from beginning to end and led the team of developers and programmers to launch. Executed wireframes, sitemaps, user stories, Style quiz, 7 page types as well as back end cart UX/UI elements and styles.
Using a furniture photography company based out of North Carolina, I led a large team of interior designers and photographers to photograph over 100+ unique rooms for 12 interior design categories for use on the new website.