Fathead

Project Overview

Fathead Marketing

As Art Director of Marketing for Fathead, I wore alot of hats. All graphics, marketing pieces, website styles, UX/UI, promotional emails, micro-websites, print advertising, event signage, brand management, social elements, mentored senior, mid and junior designers, workshop creative strategies and new applications, and all photography were under my direction and constantly evolving.

My Role

Website Design Refresh & Homepage Graphics

Responsible for redesign/refresh of the new Fathead website. Used analytics and research from user traffic to create a new wireframe of home page and interior landing pages. UX/UI strategy led to more responsive elements and subtle animation and interactions. Ran an A/B text of different hero images and navigation types. Worked closely with the tech team to achieve cutting edge new ideas. Was laid off before full completion of project was migrated live.

Promotional Emails

Managed our email design team to produce 30-40 emails a month. Often I had to jump in to create/code email designs myself. Once a year I refreshed the templates for our designers to keep the brand looking fresh.

Micro-site for Tradables Brand

Created micro-sites for Fathead like Tradables.com that is a simple static one page site to direct traffic to 3rd party sites that sold our trading card decal products. Created user persona for distributor level and mapped a journey before creating a wireframe and fully interactive prototype before exporting for developers.

Photography

Fathead constantly needed new photography of "room environments" that we would digitally impose products on the wall. Some may be simple rooms shot straight on and other may utilize youth talent in more beauty stylized photography. I led the in-house photography department to execute the needs for marketing campaigns as well as product detail shots.

Website Refresh

Promotional Emails

Micro Website for Tradables

Print Material

Photography

Contact

Have some work for me? Drop me line.