Guild & Grace, stemming from its roots in Fathead, a Detroit-based removable wall graphic company, evolved into a premium wallpaper venture. Despite initial efforts by a third-party advertising agency to develop website mockups falling short of expectations, as the Art Director at Fathead, I took the initiative to seize control and personally designed the entire brand, ensuring it aligned seamlessly with the vision and essence of Guild & Grace.
G&G PrototypeArt Director of Marketing
2019
WIth high focus on user research, customer journeys, user flows and testing, it was important to map out this large scale project and I was excited to have a strongly supportive team to guide through this experience for the future users. We knew we wanted to make the site personable by also including a Define Your Style section that gave the user a quiz to help guide them on interior design choices but also keeping it clean & simple to use.
I designed the entire e-commerce website from beginning to end and led the team of developers and programmers to launch. Executed wireframes, sitemaps, user stories, Style quiz, 7 page types as well as back end cart UX/UI elements and styles.
Using a furniture photography company based out of North Carolina, I led a large team of interior designers and photographers to photograph over 100+ unique rooms for 12 interior design categories for use on the new website.
