Revered for its distinctive and sleek design, the Mustang is a symbol of freedom, power, and style. Over the years, this legendary pony car has evolved through various generations, maintaining its status as a symbol of American automotive prowess. To captivate enthusiasts worldwide, I have led creative direction for several photoshoots, video shoots, website direction, targeted campaigns, integrated marketing for this enduring symbol of automotive excellence.
MustangDirector of Experience Design
2020 - 2023
Leverage the empowering feeling of driving a newMustang to improve relevance with a younger, more diverse audience. Spark enthusiasts’ excitement for Mustang by bringing the new & updated features to life in an unexpected way.
Customizable curved dual-display with 12.4-inch digital cluster and 13.2-inch SYNC 4A screen
Turbocharged Ecoboost Engine, GT, Dark Horse, Convertible, BIC naturally aspirated V8 HP, with faster speeds.
Make It Mine: world's most modified car, continues with even more factory-backed options.
Segment-first electronic drift brake to unlock Mustang GT’s V8-powered RWD drifting capability.
The Ford website required an attention-grabbing video segment to highlight their innovative Drift Brake for the 2024 Mustang. I collaborated with one of our art directors and enlisted a photographer to strategize the project. Our chosen location was Willow Springs Raceway, where we brought along three legendary Mustang models: the EcoBoost, GT convertible, and a formidable 500hp Dark Horse.